It’s easy to get swept into these “top 10” lists, seems there’s one for every situation. But I take content marketing pretty seriously – I believe the content is what sets apart the generic from the truly engaging (see more about signature stories!). I could pull out the highlights of this article, but I think each point is important – … Read More
Marketers Like Facebook for ROI – and So Should You!
The power of Facebook is the reach and ubiquity of faithful users, both desktop and mobile. The ability to reach a broad and specific audience means the world to marketers – and what’s even better is the price for that exposure. Facebook advertising and boosted posts can generate excellent ROI in terms of audience reach, even better with strategic content … Read More
Walk the Marketing Line?
Most marketing tactics follow a linear pattern – funneling prospects to customers along a marketing timeline, mostly measured by the concepts of reach and frequency. But new technology and methods are helping marketers think outside the norm in terms of how to interact with customers. “What if we accepted the increasingly recognized idea that consumers start, stop and reverse themselves, … Read More
It’s Story Time!
Most of what I love about marketing is a good story. My earliest “what I want to be when I grow up” answers were a writer and journalist. As an adult, I’m an avid reader who can hardly keep up with my book/wine clubs in between running a consulting business, instructing online classes and trying to be the best parent … Read More